Agility
Foresight
Clarity
Partnership
Strategy
Navigating the intersection of growth, relevance, and agility
Brand strategy as your growth compass.
We navigate with vision, agility, and direction — never control
Marketing Leadership at Global Brands
I've lived and worked in Austria, Germany, Croatia, Russia, and China, collaborating with top brands. My international background helps me navigate diverse cultural nuances and market dynamics.
Brand leadership is navigation – Not control
Brands grow through direction, not rigidity.
Markets shift. Disruption happens. In a world of constant change, brand strategy must act as a compass — guiding without limiting.
THE BRAND NAVIGATION embraces change as the norm. Like sailing, strong brand leadership means course-correcting, staying focused, and steering with vision.There are no straight lines — just clarity of direction and the courage to adapt.
Brand & Marketing Audit
Evaluate current brand positioning, messaging, channels, and campaign performance
Go-to-Market Strategy Design
Develop clear launch plans for new products, services, or markets, including audience segmentation, messaging, and channel mix.
Customer Journey Mapping
Map and analyze the full customer experience across digital and physical touchpoints.
Motivation
As a temporary executive, I aim to do more than just fill leadership gaps or manage strategic projects. I see my role as also acting as a role model in areas such as corporate culture and ethics. A key advantage I bring is knowledge transfer, developed through years of experience and frequent exposure to different corporate environments. I value the opportunity to create impact in a short time.
My aim
Why I Do This
I’m not just here to fill gaps—I’m here to create momentum. As a fractional executive, I lead with purpose:
Driving culture, ethics, and strategic clarity
I bring fresh perspective, fast impact, and a deep commitment to knowledge transfer
I am shaped by years of navigating diverse corporate landscapes
Key Benefits of Hiring a Fractional CMO/CBO:
Cost efficient
Time saving
Flexible & scalable
Leadership with impact
Objectivity
9
8
8
9
7
Benefit Impact (simulated score)
Driving culture, ethics, and strategic clarity
I bring fresh perspective, fast impact, and a deep commitment to knowledge transfer
I am shaped by years of navigating diverse corporate landscapes
Get the best services
Get Proven Marketing Leadership – from CMO to Growth Architect
Bold. Outcome-focused. Spanning operational depth and strategic vision.
Interim CMO & CBO
Strategic leadership when brands need clarity, speed, and results in times of change, growth, or transition.
Voice of the Customer/Engagement
Consultancy
Turn insights into action. I help you capture customer feedback, decode behavior, and translate it into meaningful brand and marketing strategies.
Technology and Data
Consultancy
Leverage the right tools, track what matters. I align tech stacks and data insights to optimize marketing performance and brand decisions.
Brand Strategy
Consultancy
Clarity drives growth. I define positioning, messaging, and brand architecture - built to adapt, resonate, and lead.
Marketing Outreach
Consultancy
Make every touchpoint count. I design campaigns and experiences that connect, engage, and convert - online and offline.
Revenue Growth
Consultancy
Marketing that delivers. I connect brand strategy with performance marketing to drive demand, increase conversions, and boost revenue.
Get in touch
+43 664 3810344
Support
office@thebrandnavigation.com
Booking Enquiry
THE BRAND
NAVIGATION® e.U.
Unlock growth. Navigate change.
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